Get your marketing out of your head and working for you.
I’m AJ Lawrence, and I’ve been making marketing work for over 30 years.
AJ in a box is a sales and marketing growth system, built into your own AI and carrying my judgment as a marketer and operator. I build it with you, around your business, in a two-week sprint, for one fixed price, and at the end it’s yours. There’s no ongoing retainer.
Who it's for
If you find yourself spending a lot of time trying to get your marketing effort working, this is for you.
You own and run a business doing somewhere between $1M and $10M a year, and you already use AI every day to get real work done. Marketing is the part that hasn’t caught up. It still lives in your head, and you know it could be a lot better than it is.
This isn’t for you if you’re a pre-revenue startup, or if you work inside a large company or a not-for-profit.
What it is
It’s a custom piece of equipment, built specifically to help your business grow. I install it where your own AI already runs, and switch it on.
Everything I build lives inside your company, on your own AI, with my judgment written into it. You can read that judgment and argue with it, and your AI can read it too, so it can build on it and keep growing it as the business changes.
Every build starts with your context, meaning who you sell to, how you sell, how you sound, and the goals you’re working toward. If your AI already has that, I use it, and if it doesn’t, we build it together. From there I set up skills, which are the specific jobs your AI learns to do for your business. Before anything goes out, a built-in verification checks every output against all of that, and against the approach you and I agree on for how the work gets created. Once an output passes that check, it’s wired to publish.
I usually start with the content engine, and I believe it’s what sets the foundation. Many entrepreneurs have a hard time aligning their messaging with what sales is actually doing and keeping it consistent, and this is where that gets fixed. It also builds toward long-term growth in search, and everything people see and hear about your business starts telling the same story. I also build engines for paid media, email, cold outreach, LinkedIn campaigns and video, and more beyond those. Which one your business needs is something we decide together.
Why it keeps getting better
Most AI marketing output is self-confident but unproven. It can make things up, sound like everyone else’s, and tell you it’s working when nobody has checked. If that worry has kept you from trusting AI with your marketing, it’s a fair one, and it’s what I built this to fix.
Nothing here gets written without evidence behind it, and nothing goes out until it’s been checked against how you sound. Every change gets a date when it’s checked against the results, and if the results don’t show anything yet, the system says so instead of calling it a win. Those results decide what it works on next.
Why work with me
I’ve built and sold my own agencies, I’ve been a fractional CMO and advisor to VC and PE backed companies, and I sit on the board of a public company. I only work with a limited number of business owners at a time, because that’s how the work stays good, and it’s how I keep learning what matters to businesses like yours and how AI can actually help them grow. I’ll leave your business better than I found it.
How the sprint works
We start with a kickoff call so I understand the business. You give me access to your AI and the accounts it needs to work with, and I build it there. Then we set the first goals, the tasks and the budget together, and it starts running.
The following week, we review it together, looking at what the results say and what we should change, and I show you how to drive the changes you need. After that there’s one final review, and if you’re happy with it, we shake hands. It’s built, it’s running, and it’s yours.
The terms
Scope: one engine, with a measurement and learning layer underneath built to support it.
Length of sprint: two weeks from start to finish.
Price: $7,500. $2,500 to start, $2,500 at the first review, $2,500 at the final review.
If it isn’t working: if you’re not happy at the first review and don’t think this is going to work for your business, we stop there. I give you your money back, and you keep everything that’s been built.
Tell me about your business below. If it’s a fit, your engine can be built, running and yours two weeks after we start.